May
2008 Monthly Report
Currituck County’s Department of Travel & Tourism Monthly Report offers specific marketing data on advertisements placed by the County. Readers can see exactly which Internet and print resources are utilized by the County in promoting tourism.
This report also analyzes information requests received by the Department of Travel and Tourism as a result of the County’s marketing campaign. Data presented includes request information according to state and country, Internet requests by specific sites, and responses generated by print advertising.
In addition, an analysis is made regarding Internet traffic received by the
County’s tourism website, visitcurrituck.com.
The data covers the
previous 13-month period, in order to provide comparison data and information on
current marketing trends...more
Tourism Action
Plan
Developed December 10, 2007
The Currituck County Tourism Action Plan is a list of potential measures that may be taken to enhance tourism in Currituck County. The goals stated in this plan are in response to the recommended strategies made by Randall Travel Marketing, Inc. (presented October 2007).
It is important to note the Currituck County Department of Travel &
Tourism’s Mission Statement:...more
2007-2008
Marketing Plan
The Currituck County
Department of Travel and Tourism was established in July, 2005. Since that time,
the Department staff has worked diligently to build a strong, credible industry
resource for the tourism businesses serving Currituck County. The Department is
taking great strides to ensure a sustainable future for the Currituck Outer
Banks as a superior vacation destination.
The Tourism Department’s focus is to enhance the ability of businesses to attract visitors and make certain that their experiences are positive, thus maximizing the potential for a return visit. It is therefore crucial to establish primary and secondary target markets, and utilize established marketing resources in order to promote Currituck a...more
2006-2007 Annual
Report
The annual report details the significant progress
achieved by the County’s Travel and Tourism Department efforts to promote
tourism and attract visitors to Currituck during the 2006 - 2007 fiscal
year.
The Annual Report includes data and analysis on occupancy and sales tax collection, marketing strategies, expenditures and statistical research. Detailed information highlights visitor spending related to the positive economic impact for Currituck County in the 2006-2007 fiscal year.
Currituck County enjoyed an above-average increase in visitor spending, as spending by overnight visitors in Currituck County increased by 9.9% from the previous fiscal year. Comparatively, Pasquotank County increased by 7.4% and Dare County went up by 8.7%.
Currituck County also topped the overall state average increase for visitor spending, which was 8.3%, as well as the national average increase of 7.7%...more